---
description: Thirty minutes to find the situation you are in and the first step worth taking. No pitch deck, and we say no at least as often as we say yes.
title: Book a strategy call | Sterling North Partners
---

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Strategy call

# Find the situation you're in, and the first step worth taking.

This is not a sales call. It is a structured thirty-minute working session to identify which of the four situations you are in, what the first step would be, and whether we are the right people for it.

[Request the call](https://sterlingnorth.partners/talk#talk-form) [What happens in it](https://sterlingnorth.partners/talk#talk-booking)

What you get either way

- No pitch deck. No generic demo.
- Structured around your operations, not ours.
- You leave with a clear read, regardless of next steps.

How it works

## Two steps, and the second one takes a minute.

Tell us where you are using the form below. It goes straight to Philippe, and it means the call opens on your situation rather than on discovery. As soon as you send it you are taken to his calendar to pick a slot, so nobody is waiting on anybody.

1. #### Tell us where you are
   
   Five fields and a sentence about the department or the program. The one that matters most is which of the four situations is closest to yours, because that decides what gets prepared.
2. #### Pick your slot
   
   Thirty minutes on video with Philippe, from his live calendar. No back and forth, and no waiting two days for a reply proposing times.

The form is the way in. It takes a minute, and it is what lets Philippe arrive at the call already knowing the department, the pressure and which of the four situations you are in, rather than spending the first ten minutes finding out.

What happens in the call

1. #### Operational context
   
   Your organization, the department or program, the tools in use, and how work actually moves.
2. #### The situation
   
   Which of the four statements is yours, and what sits behind it.
3. #### Fit
   
   Whether a first step makes sense, and which one. We would rather tell you the truth than sell you a scope.
4. #### Next step
   
   A scoped first step, or a way to evaluate it internally.

#### A good fit for this call

- Operations or senior leadership with responsibility for a department or a program.
- A specific department that cannot keep up.
- A build that has started and slowed.
- A company bringing AI in at scale and wanting control of it.
- Leaders who have started on their own, see the potential, and want someone ahead of them to push against.
- Considering a hire and wondering whether there is a smarter alternative.

#### Probably a different conversation

- Looking for a generic chatbot or assistant.
- No specific operational problem in mind yet.
- Pre-revenue, with no stable workflows.
- Expecting a platform demo or a tool comparison.

None of these are a no. They just mean the useful conversation is a different one, and we are happy to point you at it.

Step one

## Tell us where you are.

Philippe reads every one of these himself. Send it and you go straight to his calendar.

First name

Last name

Work email

Company

Your role

Which statement is closest to yours?

“We know we need to do this. We don't know where to begin.” “One department can't keep up, and we can't hire our way out of it.” “This is working. We are nowhere near building it fast enough.” “We're bringing AI into the whole company. We need to keep tight control, build the right things, and see the return.”

Tell us about the department or the program in your own words

Send and pick a time

Other ways in

- **[Scope it yourself](https://sterlingnorth.partners/scope?hsLang=en).** Six or seven questions, and a recommendation you can act on with or without us.
- **[The case for your department](https://sterlingnorth.partners/keep-up#keep-up-case).** The hours at stake on one team, and what they are worth a month.
- **[Size the firepower](https://sterlingnorth.partners/go-faster#go-faster-firepower).** What a queue of initiatives is worth, and the build capacity it needs.
- **[Define your ambition](https://sterlingnorth.partners/stay-in-control#stay-in-control-ambition).** How far you want to take this, and the lightest structure that would carry it.

Who you're speaking with

![Portrait of Philippe Marcotte](https://sterlingnorth.partners/hubfs/Website%20redesign%20FY2026%20Q3/philippe-talk.jpg)

### Philippe Marcotte

More than a decade at the intersection of operations, AI, and execution. Philippe led AI and analytics transformation work at McKinsey, then built and operated a venture-backed network of tech-enabled medical clinics where he had to implement it rather than recommend it, then delivered AI-enabled systems inside complex manufacturing organizations as a consulting partner. Sterling North is where all of that converges.

- AI transformation lead, McKinsey and Company
- Founder, venture-backed tech-enabled medical network
- Partner, industrial consulting firm, AI-enabled operations
- 7+ years running automated workflows in production

The Future of Work Newsletter

## One sharp observation. Every two weeks.

No noise. No product updates. Just Philippe's read on where work is heading and what it means for how organizations need to operate.

Email

Subscribe

Bi-weekly. Unsubscribe anytime.

We integrate AI into how departments actually work, then prove it on your own numbers.

#### Situations

- [Start](https://sterlingnorth.partners/start?hsLang=en)
- [Keep up](https://sterlingnorth.partners/keep-up?hsLang=en)
- [Go faster](https://sterlingnorth.partners/go-faster?hsLang=en)
- [Stay in control](https://sterlingnorth.partners/stay-in-control?hsLang=en)

#### How we work

- [Sizes and ways](https://sterlingnorth.partners/how-we-work#how-we-work-sizes)
- [How we build](https://sterlingnorth.partners/how-we-work#how-we-work-method)
- [How pricing works](https://sterlingnorth.partners/how-we-work#how-we-work-pay)
- [How we operate](https://sterlingnorth.partners/how-we-work#how-we-work-ourselves)

#### Tools

- [Scope it yourself](https://sterlingnorth.partners/scope?hsLang=en)
- [The case for your department](https://sterlingnorth.partners/keep-up#keep-up-case)
- [Size the firepower](https://sterlingnorth.partners/go-faster#go-faster-firepower)
- [Define your ambition](https://sterlingnorth.partners/stay-in-control#stay-in-control-ambition)

#### Company

- [The firm](https://sterlingnorth.partners/firm?hsLang=en)
- [Contact](https://sterlingnorth.partners/contact?hsLang=en)
- [Careers](https://sterlingnorth.partners/careers?hsLang=en)
- [Privacy policy](https://sterlingnorth.partners/privacy-policy?hsLang=en)

[Book a strategy call](https://sterlingnorth.partners/talk?hsLang=en)[All case studies](https://sterlingnorth.partners/cases?hsLang=en)[All resources](https://sterlingnorth.partners/resources?hsLang=en)

[+1 (438) 808-6929](tel:+14388086929)[info@sterlingnorth.partners](mailto:info@sterlingnorth.partners)[LinkedIn](https://www.linkedin.com/company/sterling-north-partners)

© 2026 Sterling North Partners Inc. 360-03, 55 rue de Louvain Ouest, Montreal, Quebec H2N 1A4.

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