Strategy call
Find the situation you're in, and the first step worth taking.
This is not a sales call. It is a structured thirty-minute working session to identify which of the four situations you are in, what the first step would be, and whether we are the right people for it.
What you get either way
- No pitch deck. No generic demo.
- Structured around your operations, not ours.
- You leave with a clear read, regardless of next steps.
How it works
Two steps, and the second one takes a minute.
Tell us where you are using the form below. It goes straight to Philippe, and it means the call opens on your situation rather than on discovery. As soon as you send it you are taken to his calendar to pick a slot, so nobody is waiting on anybody.
Tell us where you are
Five fields and a sentence about the department or the program. The one that matters most is which of the four situations is closest to yours, because that decides what gets prepared.
Pick your slot
Thirty minutes on video with Philippe, from his live calendar. No back and forth, and no waiting two days for a reply proposing times.
The form is the way in. It takes a minute, and it is what lets Philippe arrive at the call already knowing the department, the pressure and which of the four situations you are in, rather than spending the first ten minutes finding out.
What happens in the call
Operational context
Your organization, the department or program, the tools in use, and how work actually moves.
The situation
Which of the four statements is yours, and what sits behind it.
Fit
Whether a first step makes sense, and which one. We would rather tell you the truth than sell you a scope.
Next step
A scoped first step, or a way to evaluate it internally.
A good fit for this call
- Operations or senior leadership with responsibility for a department or a program.
- A specific department that cannot keep up.
- A build that has started and slowed.
- A company bringing AI in at scale and wanting control of it.
- Leaders who have started on their own, see the potential, and want someone ahead of them to push against.
- Considering a hire and wondering whether there is a smarter alternative.
Probably a different conversation
- Looking for a generic chatbot or assistant.
- No specific operational problem in mind yet.
- Pre-revenue, with no stable workflows.
- Expecting a platform demo or a tool comparison.
None of these are a no. They just mean the useful conversation is a different one, and we are happy to point you at it.
Step one
Tell us where you are.
Philippe reads every one of these himself. Send it and you go straight to his calendar.
Other ways in
- Scope it yourself. Six or seven questions, and a recommendation you can act on with or without us.
- The case for your department. The hours at stake on one team, and what they are worth a month.
- Size the firepower. What a queue of initiatives is worth, and the build capacity it needs.
- Define your ambition. How far you want to take this, and the lightest structure that would carry it.
Who you're speaking with
Philippe Marcotte
More than a decade at the intersection of operations, AI, and execution. Philippe led AI and analytics transformation work at McKinsey, then built and operated a venture-backed network of tech-enabled medical clinics where he had to implement it rather than recommend it, then delivered AI-enabled systems inside complex manufacturing organizations as a consulting partner. Sterling North is where all of that converges.
- AI transformation lead, McKinsey and Company
- Founder, venture-backed tech-enabled medical network
- Partner, industrial consulting firm, AI-enabled operations
- 7+ years running automated workflows in production